Maximize your brand equity through compelling,
psychologically informed brand identity building programs
which reflect your values and persuasively promote
your distinct advantages.
I offer expertise in three
complementary areas:
1. Brand Identity
I help define, create, or enhance your brand identity attributes
to distinguish your organization, product, service or
cause in the overwhelmingly
cluttered marketplace, and help establish rewarding
relationships
with your customers and prospects.
2. Brand Positioning
To optimize loyalty, affinity, preference and favorable
brand-habits amongst your
external and internal customers and prospects, I develop and
implement
imaginative brand-building programs that effectively position and
clearly convey the
differentiating attributes and benefits of your brand.
I create compelling impressions and messages, and reinforce them
through
integrated communications and interactive experiences to
form one unified and
powerful effort to win your prospect over.
3. Integrated Design
As an integrated part of your identity and positioning programs,
I create highly effective communication tools to help your
customers and prospects
easily identify and readily choose your brand.
My creative studio offers a comprehensive track record in design
and production of
brand identification systems, packaging, print communications,
electronic communications
and branded environments.
Your brand image will stand out with personality, be rich in
associations, clear,
memorable and motivating. It will resonate with your audiences,
communicate value,
make selection easier, inform and entertain.
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Psychologically informed brand building programs
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