Put to work a comprehensive blend of
psychological + strategic + creative + management expertise
that ensures clarity, consistency and continuity
in your brand's image and in your communications.
Grounded in psychology I offer expertise in both
the Strategic Planning
and the Creative Development
disciplines.
This is my competitive edge.
On the planning side, I study all aspects of your brand, your
markets
and your competition. I audit your current brand identity systems
& communication
programs, and help define objectives for new ones.
I conceptualize your new brand name, help determine its positioning
and
develop fresh communication strategies. I then measure the
results of their
implementation and provide management consultation.
On the creative side, I develop creative directions, conceive
concepts, write copy
and design highly effective communication tools.
This versatility enables quickl
visualization of the big picture
without losing sight of the fine details. I develop strategies
that are imaginative &
unique and skillfully manage their implementation.
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Psychologically informed brand building programs
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