This project received an award from Marketing Magazine.
An inaugural corporate
presentation package for Suncor Energy
- an American oil company with Canadian partners that explores,
extracts and refines oil from tar sands.
Objectives: Position Suncor in the Canadian
market as the oil company
committed and capable of finding answers for Canada's energy
needs.
Audiences: Opinion leaders in the corporate
community, governments and academia
as well as stake holders and the media.
Distribution: Targeted mailing and personal
delivery.
Response: Suncor president & CEO received
450 unsolicited written responses from Canadian leaders
representing 20% of packages distributed.
Interforest is one of North
America's leading manufacturer of fine hardwood veneer and lumber
products
with operations in Canada and the US.
Objectives: Maintain continuous presence of Interforest's name in
the industry.
Maintain ongoing contact with customers.
Enhance product image. Provide customers
with
exotic information they can utilize in there own sales efforts.
Promote specific products.
Audiences: Veneer and lumber wholesalers,
furniture manufacturers, interior designers and architects.
Distribution: Mailing (quarterly) and "leave
behind".
Interforest's custom direct mail envelopes designed to enhance
Interforest's image
as a supplier of a wide range of products, and convey the
contents uniqueness.