Direct Mail/Direct Response (Cont.)
"all
together... altogether"
A cover and spreads from the Canadian Red Cross Society corporate
brochure
Objectives: Support the society's fundraising
endeavours by increasing awareness
and stressing the importance of the Red Cross range of services
Audiences: Private sector corporations,
governments, media and the public at large
Distribution: Targeted mailing and "leave
behind"
Muskoka Lake Association's
combined media and direct response campaign
to prevent reckless real estate development along the lake's
beautiful shores.
Objectives: Mobilize concerned cottagers and
year round residents to vote for an accountable council.
Audiences: Townships of Muskoka lakes residents
and cottagers.
Distribution: Newspapers, direct mail.
Result: The shores were saved.