Distinct Corporate Identity
Paz Oil Company
Paz is the largest amongst Israel's three oil companies
with operations in retail, wholesale, explorations and
production.
Prior to Paz's corporate
image makeover, the company's leadership position was unknown
to most, and many of Paz's achievements were attributed to the
competition.
Why? Because consumers were unable to clearly differentiate
between the three competing
oil companies, whose logos had the same white, blue and red
colours
and whose marketing initiative, although many times were
initiated by Paz, were similar.
The task was to create a
whole new image for Paz that would be integrated through
all the company communications... one that would clearly separate
Paz
from its competition, convey its leadership in the market and
create an environment
that would attract consumers and facilitate loyalty.
Distinct Corporate Identity
Paz's new official colours -
yellow and black - combined with the basic triangle shaped logo
maximize distance visibility and legibility, day and night.
Stationery
