Interforest Canada
Interforest started as a
small northern Ontario hardwood veneer and lumber manufacturing
company, providing hardwood products mainly to local furniture
manufacturers
and some wholesalers throughout Ontario.
Interforest was
purchased by Danzer - one of the world's largest international
hardwood
products companies - to become the key manufacturing and
distribution centre
for Canada and northeastern USA. The company was equipped with
the latest,
most sophisticated technology, with additional warehouses and
distribution centres
and with new management eager and ready to achieve growth goals.
The Long Term Communication Objectives
• Develop and
portray the Interforest image as the North American leader
in the manufacturing of fine veneer and lumber products.
• Establish a strong presence of the Interforest name in the
Canadian and US marketplace.
• Convey Interforest's commitment to excellence in product,
quality and service.
• Convey Interforest's international network and access to a
large variety of fine hardwoods.
• Create market demand and promote specific products.
The logo represents Interforest's range of forest products from fine veneer to lumber.
Corporate Brochure
Objectives: •
Introduce Interforest as the leading Canadian producer of fine
hardwood veneer and lumber.
• Facilitate the industries' curiosity and interest in the
new company.
Audiences: • Hardwood products wholesalers.
• Furniture manufacturers. • Paneling manufacturers.
• Builders • Interior designers and architects.
Distribution: • Mailing and "leave
behind".
Corporate Magazine Ads
Objectives: •
Maintain strong presence of Interforest's name and positioning in
the marketplace
while emphasizing product quality.
Objectives: •
Maintain strong presence of Interforest's name and positioning in
the marketplace
while emphasizing product range.