Magazine & Newspaper Advertising (Cont.)
Westwood Plateau... Above &
beyond!
A short-term, high-impact new image ad campaign stressing the
versatility of the new community
and promising future residents and visitors an "Above &
Beyond" experience.
What's Up!
A long term, high exposure print ad campaign designed to inform
the public at large
about ongoing opportunities and events on the Plateau.
Trade magazine advertisements
promoting (from top to bottom):
(1) Westwood Plateau Golf Academy and driving range
(2) New membership opportunities
(3) The world class 18 hole golf course with its spectacular view
of Washington's Mt. Baker.
Headline: Westwood Plateau
Golf. As close to heaven as you can drive it.
An ad developed in conjunction with a direct mail campaign and
trade show displays,
promoting Westwood Plateau's club house expertise in hosting
wedding celebrations ("A
Setting Made in Heaven. Memories... Above & Beyond!")
and corporate events ("A Setting Made in Heaven.
Hospitality... Above & Beyond!")