The Oceanside Community of Furry Creek
Located on a mountain slope by
the ocean halfway between downtown Vancouver
and the world renowned ski resort village of Whistler,
the Oceanside Community of Furry Creek is a master-planned Golf
and Residential development,
offering some of the most unspoiled properties along majestic
Howe Sound.
When completed, Furry Creek will
include 920 homes, a commercial area, forest trails,
waterfront parks, a village plaza, a general store and a lodge or
a hotel.
Furry Creek's name and its
extraordinary beautiful location are well known in BC thanks to
Hwy 99
and the millions of travellers driving through on their way to
and from Whistler.
The main objective of this
campaign is to stimulate curiosity and interest in Furry Creek
and generate potential home buyers and golfers traffic to the
site.
A Communication Strategy:
The Real Estate Campaign theme
addresses Howe Sounds increasing popularity as the choice residential region.
Newspaper Ad Campaign:
A small space high frequency
newspaper ad campaign developed to reach
potential home buyers in southern BC and northern USA.
The main objective of this campaign is to stimulate curiosity,
interest
and generate traffic to Furry Creek.
Radio Ad Campaign:
A high frequency radio tag campaign
written to reach Sea to Sky Hwy travellers (Mountain FM).
...and
here’s the weather sponsored by Furry Creek:
Ocean...
mountains... forests... falls... eagles... home... golf... you...
a perfect harmony! Furry Creek...
Vancouver’s growing their way!
...and here’s the
weather sponsored by Furry Creek:
Stop at Furry Creek
for coffee or a bite... look around and see for yourself why
Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Busy Howe street.
Beautiful Howe Sound. ...The best of both worlds! Furry Creek...
Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Fresh air!...
spectacular surroundings!... a beauuuutiful home!... Can you see
yourself in this picture?
Furry Creek... Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Furry Creek.
It’s sooooo scenic... Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Furry Creek.
It’s sooooo therapeutic!... Vancouver’s growing their
way!
...and here’s the weather sponsored by Furry Creek:
Furry Creek.
It’s sooooo spiritually correct!... Vancouver’s growing
their way!
...and here’s the weather sponsored by Furry Creek:
If I had only one
word to describe Furry Creek it would be magical! Furry Creek...
Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Consider this!...
Whiterock, Port Coquitlam, Maple Ridge, Surrey, Squamish are all
farther out!
Furry Creek... Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Come! Let them show
you around!... Your life may just change for the better! Furry
Creek...
Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
Busy Howe street.
Tranquil Howe Sound... the perfect balance! Furry Creek...
Vancouver’s growing their way!
...and here’s the weather sponsored by Furry Creek:
You won’t find
another place as magical within 45 minutes from downtown
Vancouver. Furry Creek...
Vancouver’s growing their way!
Posters:
Mall Posters promoting new homes, golf & hospitality in
neighbouring communities.
The golf & hospitality campaign theme
uniquely positions Furry Creek's golf & hospitality experiences.
Magazine & Newspaper Ad Campaign:
These ads are part of a campaign
designed to uniquely position Furry Creek
as BC's Most Scenic Golf Course!