Corporate, Sales & Technical Brochures (Cont.)
A corporate/sales brochure for
marketing communication & creative services company.
Objectives: Convey the company's unique approach
to finding strategic and creative solutions.
Audiences: Corporate & financial
communities, governments and social services agencies.
Distribution: Targeted mailing or "leave
behind".
This project received an award from Marketing Magazine.
An inaugural corporate brochure
package for Suncor Energy
- an American oil company with Canadian partners that explores,
extracts and refines tar sands.
Objectives: Position Suncor in the Canadian
market as the oil company
committed and capable to finding answers for Canada's energy
needs.
Audiences: Opinion leaders in the corporate
community, governments and academia
as well as stake holders and the media.
Distribution: Targeted mailing and personal
delivery.
Response: Suncor president & CEO received
450 unsolicited written responses from Canadian leaders
representing 20% of packages distributed.
A cover for Graphico Electronics
Group corporate brochure.
Objectives: Introduce Graphico as cutting edge
designers and manufacturers
of sophisticated electronic circuits for the aviation industry.
Audiences: Aircraft manufacturing companies
worldwide, governments, investors and trade media.
Distribution: Targeted mailing or "leave
behind".
"Human
Doing... Human Being"
A cover and spread from PeopleTech Consulting Inc. corporate
brochure.
Objective: To portray PeopleTech as a major
international provider of leadership
through organizational evolutions.
Audiences: International corporations in the
private and public sectors.
Distribution: Targeted mailing or "leave
behind".
The spread shown below
illustrates PeopleTech's approach to "the whole
organization",
" the whole group" and " the whole person".